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Leading Comics Publisher to Develop Series of New Graphic Novels Based on #1 Fashion Doll

Global toy leader Mattel (NASDAQ: MAT) today announced a new partnership with Papercutz, “the #1 Kids’ Graphic Novel Publisher”.  The agreement gives Papercutz rights to create comics based on the company’s BARBIE character, the best-selling fashion doll that has become a cultural icon.

The new partnership will let Papercutz create new material based on the hit BARBIE media properties and on the core franchise. The goal is to provide a range of graphic novels that complement the many ways that children interact with Barbie—from animated movies to interactive media to traditional toys—and to reflect the modern sensibilities and focus on diversity that Mattel has brought to the franchise.

The first three titles slated for launch as graphic novels are an eponymous BARBIE series and individual volumes based on the BARBIE STARLIGHT and BARBIE PUPPY ADVENTURE DVD movies. BARBIE and BARBIE: PUPPY PARTY will launch in September 2016, with BARBIE STARLIGHT following in October. All three series will be available in both paperback and hardcover. These three properties are just the start of the ambitious Mattel/Papercutz publishing program. Plans call for more series to debut in the first half of 2017, with new installments and new series appearing each season.

“BARBIE is one of the great kids’ properties, and I couldn’t imagine a better addition to our publishing lineup,” explained Papercutz Publisher Terry Nantier. “There’s never been a more exciting time to be a BARBIE fan, and we can’t wait to be a part of her new adventures. As Mattel guides the character in to new situations and life experiences, these new graphic novels will play a pivotal role in telling her story. Together, we’re going to create a series of publications that will delight and thrill a whole new generation of BARBIE fans.”

BARBIE VOL. 1 and BARBIE: PUPPY PARTY VOL. 1 will be on sale at comicbook stores, online retailers and bookstores everywhere on September 13th.