TIME-TRAVELING MOUSE AND HIS SISTER ARE “BRINGING IN THE CHEESE” FOR ALL-AGES GRAPHIC NOVEL PUBLISHER
Talk about the mouse that roared! GERONIMO STILTON has been a worldwide publishing phenomenon with over 88 million chapter books sold in over 40 countries. So it should come as no surprise that the “gentlemouse time-traveler” has become a sales powerhouse in the graphic novel market as well.All-ages comics publisher Papercutz has produced 13 volumes starring the intrepid adventurer and another 3 volumes featuring his equally genteel sister THEA STILTON (and her students). Sales of the latest book, THEA STILTON #3: “The Treasure of the Viking Ship” recently pushed the publisher passed the million mark in total units sold.
Papercutz Editor-in Chief Jim Salicrup believes that the diversity of the characters and the versatility of the series’ central story elements are also behind its incredible popularity. “The great thing about the GERONIMO STILTON characters is that they are equally appealing to boys and girls and to a variety of age groups,” Salicrup explained. “There’s nothing to prevent a reader coming in to the series at any point. And the constantly changing settings, whether it’s Columbus’ sailing ships or the Lunar Lander, provide so many opportunities for new readers to come on board. I’ve heard many stories from parents about how a particular volume’s setting or subject matter led a child to try that title and then they got hooked on the entire series!”Things aren’t slowing down for the GERONIMO STILTON franchise either. The property celebrates its tenth year this year and parent company Atlantyca Entertainment has big plans for the anniversary. Key events will include a summer reading program with chapter book publisher Scholastic, a promotion with Kellogg’s that will place the characters on 90 million cereal boxes, and, of course, more GERONIMO STILTON and THEA STILTON graphic novels from Papercutz.
Papercutz will publish their 14th GERONIMO STILTON graphic novel “The First Mouse on the Moon” this June, just in time for the 45th anniversary of the Apollo 11 moon landing featured in the story. Their 4th THEA STILTON title, “Catching the Giant Wave” is set to follow in late September. And with all of time and space to travel in, don’t expect GERONIMO (or GERONIMO sales) to slow down any time soon. “We’ve got a magical mix of great characters, great content and great partners here”, noted Nantier. “So we’re planning to keep going for as long as there are GERONIMO stories to tell!”
GERONIMO STILTON: “The First Mouse on the Moon” will be available in bookstores and comicbook stores on June 24th. To find a comic shop near you go tohttp://www.comicshoplocator.com/ or dial 1-888-COMIC BOOK.
ABOUT ATLANTYCA: A trans-media entertainment company, Atlantyca Entertainment maintains Production & Distribution, Licensing, Publishing and Foreign Rights sales divisions. The company maintains and manages the IP rights for Geronimo Stilton brand and all of its franchises. Atlantyca is the co-producer of “Geronimo Stilton” the animated series, featuring the adventures of the most famous mouse journalist, whose Seasons 1 and 2 have been sold in more than 100 countries around the world. The animated series saw its first US premiere in September of this year with the release of the first Geronimo Stilton DVD by eOne Entertainment.Atlantyca’s Production & Distribution arm has partnered with Imira Entertainment and Mondo TV with new broadcast and participation partners Rai Fiction (Italy), GD Animation Fund and RTVE (Spain) to commence production on the comedy adventure series “Bat Pat” the spooky animated adventure-comedy that proves the supernatural isn’t always evil – just misunderstood.
The company’s distribution arm represents a growing library of entertainment properties for children which includes: Russia’s #1 animated series “The Fixies”, Taka & Maka (from Tik Tak Productions, Technotik and Giant Wheel Animation) for Europe, Malaysia, Singapore and Korea.
The company’s Licensing division manages the international licensing initiatives for all the Geronimo Stilton brands and all of its character spin-offs, in addition to being the appointed Italian licensing agent for such third-party owned properties as “Mouk” , “Le Little Prince”, and Infinity Licensing ‘s lovable fruit brand “Funny Face.”
Atlantyca’s Foreign Rights division is dedicated to securing sales of translation rights for the Geronimo Stilton books among many other properties they maintain rights to. In April 2011, the company expanded its publishing and IP operations with the acquisition of children’s “book producer” Dreamfarm. In May 2011, Atlantyca launched Atlantyca-LAB, a division devoted to the 360° research and development of videogames, apps, content for and from the web.
This year, the company established ATLANTYCA IP AGENCY, a division dedicated to the sales of Atlantyca’s vast catalogue of available children’s publishing successful properties. Atlantyca IP Agency seeks to develop partnerships with producers and developers interested in acquiring book based properties which have enormous broadcast, along with strong licensing and merchandising potential.